If you are starting out your business with unlimited funds, then this post - hell, this entire Tactic of the Week series - is NOT for you. For those of you who are seeking to increase your reach with limited resources, however, this might just be helpful.
The truth is, driving traffic to your site can seem like an uphill battle. Because it is. Hundreds of millions of pieces of content are added to the World Wide Web everyday. Carving out your own slice of digital real estate among larger, more established, better funded competitors requires creative thinking and perseverance.
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