I have a confession to make. I don't know it all.
I'm sorry to disappoint anyone who thought that I did. Its a common misconception.
Anyway, as I've progressed on this path, I've discovered that what I learn, and subsequently know, is only as good as the questions I ask.
The concept of Unknown Unknowns is a very real thing. I have come to understand that I can't master a concept if I don't even know that it existed.
I'll let you in on a secret. I read. A lot.
But even more than I read are the articles I come across that I think, "Hey, this would be interesting to read."
But never get back to.
As I've progressed in my journey, I've discovered that there is so much I can learn from those who have already walked the path that I'm on.
So this is as much for me as it is for you.
So this week, I'm going to introduce two resources, SumoMe and Buffer paired together to create one uber effective growth strategy. As with previous strategies, this is about getting your content in front of the maximum amount of eyeballs possible, with the minimum amount of time committed.
If you are starting out your business with unlimited funds, then this post - hell, this entire Tactic of the Week series - is NOT for you. For those of you who are seeking to increase your reach with limited resources, however, this might just be helpful.
The truth is, driving traffic to your site can seem like an uphill battle. Because it is. Hundreds of millions of pieces of content are added to the World Wide Web everyday. Carving out your own slice of digital real estate among larger, more established, better funded competitors requires creative thinking and perseverance.
Sometimes, it can be disheartening to read all of these "How to Start an Online Business” posts. It seems that almost everybody started off struggling and then viola! Magically, dollars just start flowing in. It can feel that its so easy that even a cave man can do it. Except, for you. You, it turns out, are less intelligent than a caveman.
Is it that everyone else is selling unicorns at the end of a rainbow or do they know something that you don't?
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