If you are starting out your business with unlimited funds, then this post - hell, this entire Tactic of the Week series - is NOT for you. For those of you who are seeking to increase your reach with limited resources, however, this might just be helpful.
The truth is, driving traffic to your site can seem like an uphill battle. Because it is. Hundreds of millions of pieces of content are added to the World Wide Web everyday. Carving out your own slice of digital real estate among larger, more established, better funded competitors requires creative thinking and perseverance.
This week's Growth Hack Tactic of the Week comes from Michael Karp over at Copytactics. Recently, I came across Michael's BEAST of a post 21 Strategies to Drive More Free Website Traffic Today. I'd previously been using an If This Then That recipe to respond to new followers with what was suppose to be a Direct Message welcome. Instead of a Direct Message, however, my recipe was sending a welcome Tweet that also linked to my most recent article.
I decided to implement his first tactic, Using Twitter DMs to Drive Traffic From New Followers. While there are several online resources that can help with this task, I chose to follow Michael's recommendation and set up a Crowdfire account.
What is Crowdfire?
At its core, Crowdfire is an online resource that helps with developing and engaging your social media audience. It allows you to see your Recent Followers, Recent UnFollowers, Non-Followers and Fans, those who are following whom you aren't following back.
But Crowdfire's real value is in its Automate option which allows you to set up automated Direct Messages to your new followers.
So How Did We Do?
Setting up my Crowdfire account was extremely easy. I simply chose to log in with my Twitter account and I was deposited on my dashboard. I selected the Automate option and clicked the DM Marketing tab to set up my automated responses.
One of the really cool things about Crowdfire is that it allows you to set up multiple automated Direct Messages. I chose to set up some of our site's most popular links as well as one that asked a simple question.
As a tool, I have definitely noticed increased engagement from my new followers. In the interest of full disclosure, I also set it up with my personal Twitter account, and I've actually gotten far better engagement from my personal new followers than I did on the iHustle Academy branded account.
Another key feature of Crowdfire that I've found useful is the ability to see your New Followers. Previously, it was easy to miss a new follower in my notifications. With Crowdfire, each new follower is listed, and those who you aren't yet following have a huge green plus next to them, giving you the option of following them right from the dashboard.
On the flip side of the coin, is the Recent Unfollowers option where those who've chosen to unfollow you are listed. This is a valuable resource for removing spam accounts that can artificially inflate your follower counts.
My only slight beef with using either of these features is that they both have a daily limit of 25 Follows/Unfollows in the Free version. For most accounts, this limit shouldn't pose an issue, but for a growing organization, there could be some challenges down the road.
The Final Takeaway
Any tool that provides you with the opportunity to increase your audience engagement with automation is valuable in my book. The fact that the interface is relatively intuitive and clean is a plus.
While Crowdfire, in and of itself, hasn't increased my overall audience, it has harnessed an under-utilized point of contact and given it value where there once was none.
It has also allowed me to interact with my audience at an earlier junction than before. While not every one will click on your link, or answer your question, the simple fact is, this is a no-risk, high-reward tactic that I can see providing increased value as I refine my strategy.
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