So this week, I'm going to introduce two resources, SumoMe and Buffer paired together to create one uber effective growth strategy. As with previous strategies, this is about getting your content in front of the maximum amount of eyeballs possible, with the minimum amount of time committed.
Unlike previous strategies, however, this is one that I kind of stumbled across, completely by accident. In fact, I had been using both resources independently, but it wasn't until I discovered using them in conjunction that I was able to maximize their effectiveness.
What is SumoMe?
The first resource is SumoMe, created by the visionary folks over at AppSumo (more on that in a later post). Explained simply, SumoMe is a suite of products that are embedded into a website to help grow your audience.
Sounds simple enough. And it really is. The best part is, even though its free, SumoMe basic is incredibly powerful and effective.
Among SumoMe's tools are an Image Sharer, which allows you to post specific images to social media; a List Builder, which helps you in your efforts to grow your email list (the money is in the list), and a Page Sharer, which allows you to post pages to a wide range of social media outlets.
Best of all, other than it being free of course, is that Sumo Me is very simple to set up as well as incredibly easy to use.
The second resource is Buffer.
What is Buffer?
I have to be completely honest, I'd slept on Buffer for about a year because I was using Hootesuite (yes, later on that as well), and to me they seemed to do the exact same thing. But then, as I dug deeper into Buffer, I found some really cool features.
As a tool, Buffer allows you to schedule posts in advance to multiple social media feeds at the same time.
*Pro Tip: Use Buffer's awesome Optimal Timing Tool (in the Schedule tab) to automatically determine the most effective times to post your content.
Another one of Buffer's really useful features is the ability to "reBuffer" a previous post from Analytics. Also extremely helpful is the fact that I can see the engagement of each post almost in real time.
I also stumbled upon an extremely useful feature.
Let's backtrack. I use Twitter to share my content. A lot. It is probably my most effective social media content distribution channel.
When I first began using SumoMe, Twitter posts were included in the social shares count. Then one day, Twitter changed its algorithm, and those numbers simply ceased to exist.
The value of counting social shares is purely psychological, but it matters when establishing a site's social credibility. With that in mind, losing a significant share of my count was annoying.
Enter Buffer. By adding Buffer as one of the services in the scroll bar, and then scheduling my Twitter posts through Buffer, I essentially hacked my counter. So while my Twitter shares are no longer tracked by Twitter, they now reflect under Buffer.
How Did We Do?
Over the past few months that I've been using this strategy to grow my audience, it is, by far, the most significant and effective tactic that I've used so far.
A quick glance at my analytics reveals that the most visited pages on my site are the most frequently shared pages. And the biggest source of traffic to my site are Buffer posts.
Being able to see how a specific post has performed and having the option of reposting it with just a simple click of a button is also extremely efficient. And if there is one thing I value over almost anything else, its efficiency.
The ability to tract the reach of a post in real time,, is also extremely handy. This past month, I posted a week of Muhammad Ali quotes to celebrate the life of an icon. To date, those posts have had the most engagement of any series of posts I have ever compiled.
The Final Takeaway
Content is only one part of the equation of growing your audience. If you believe that simply writing and publishing a post is enough, you are sadly mistaken.
As a new writer, it is also necessary to go to where your audience is as often as feasible.
By combining both SumoMe and Buffer, I've been able to achieve a synergistic effect great than using either tool alone.
As I continue to grow, I am learning that just a little it of curiosity can yield surprising results.
As a tactic, using BOTH SumoMe and Buffer in conjunction with one other is now part of my regular routine. Yet even with all I've managed to accomplish using them in tandem, this is merely scratching the surface.
Both SumoMe and Buffer have even more powerful features that I will have to unpack over the next few months.
Just do yourself a favor in the meanwhile. Integrate both of these tools as part of your own Growth Strategy and learn everything you can on the go.
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