I'll let you in on a secret. I read. A lot.
But even more than I read are the articles I come across that I think, "Hey, this would be interesting to read."
But never get back to.
As I've progressed in my journey, I've discovered that there is so much I can learn from those who have already walked the path that I'm on.
So this is as much for me as it is for you.
If you are new to this digital branding concept, and all of this talk sounds like a foreign language to you, you're in luck. Each week, I'm digging into my digital content crates and pulling out the 5 best articles I can find.
Hopefully, you'll find value in the articles I share from week to week.
Feel free to let me know what you think in the comments below.
"The profits are in the list."
If you've never heard this saying before, you're welcome.
Building your digital audience is as much about leveraging your existing audience as it is about getting in front of new eyes. But how do you build and grow your existing audience?
Enter marketing copywriter Jacob McMillen with an absolute BEAST of a post on 21 different tactics for growing your in-house contact list.
Jacob covers relatively basic actions such as "Write 2-Part Blog Series Instead of Single Posts" to more advance techniques like "Utilizing Popups & Slide-Ins To Capture Visitors."
You don't have to implement every single tactic, but if you read the entire piece and apply 2 or 3 of his recommendations, you're well on your way to growing your audience exponentially.
In any trade, a craftsman is only as good as their tools.
So it is with digital/content marketing. The right tools can make all the difference when creating and distributing your content, growing your audience and automating your day to day processes.
The right tools can increase your efficiency AND your productivity which in turn can allow you time to focus on the business of your business.
Checking in with an oldie, but still a goodie, is Kevan Lee's list of 61 Social Media Marketing Tools published on Buffer's blog.
A pro tip: Don't try to use every single tool listed. That will ultimately defeat the purpose of efficiency. But definitely check out as many as seem feasible. Then implement the most promising.
This one is a no brainer. When I went to college, a *cough cough short time ago, there were a few creative ways to come up with a couple extra dollars in my pocket.
Today, however, the opportunities are only limited by one's imagination. Financial Empowerment author, Grayson Bell introduces 10 choices for making a little money while in school.
While this is specifically for college students, there is no reason that a mature high school student can't take advantage of a few of these suggestions.
The internet has become the great equalizer as far as starting a business. It allows anyone with an idea and a little bit of hard work to make some money doing something they actually enjoy.
For those who want to step outside the box, but have no idea where to start, Business News Daily Staff Writer Shannon Gausepohl has compiled a quick list of 14 Online Business Ideas.
None of them are difficult to start, and with a little bit of research and some elbow grease, almost anyone willing to, can be up and running in less than a week.
Last week I went to Baltimore for an Entrepreneurship Summit, and tacked on a couple of days of relaxation. During one of those days, I came across Rowan Morrissy's Bucket List article.
It had never occurred to me to make my bucket list a short term one as opposed to a lifetime, long-termed one.
But it got the idealist in me dreaming again.
From time to time, it is necessary to step back from the day to day, nuts and bolts and reconnect with your "Why".
One of my driving motivations to do what I do is because I enjoy traveling, and I seek to create the perfect balance of Time and Resources in order to accomplish just that.
Read this article to satisfy your inner dreamer.
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