 I have a confession to make. I don't know it all. I'm sorry to disappoint anyone who thought that I did. Its a common misconception. Anyway, as I've progressed on this path, I've discovered that what I learn, and subsequently know, is only as good as the questions I ask. The concept of Unknown Unknowns is a very real thing. I have come to understand that I can't master a concept if I don't even know that it existed. Much of what I've learned has also modified my philosophy on business, money and life itself. And a majority of my growth has come from changing the kind of questions I ask. So it is with starting and growing your own business. It begins with asking the right questions. Everything else that comes after is simply a result of seeking the answers to those questions. This week's "Top 5" focuses on the answers to several questions most of you will ask at one point or another. Early on you'll find out that this journey of entrepreneurship is not for the faint of heart. Those closest to you will wonder why you would take such a huge risk. After all, a majority of new businesses fail in the first 5 years. In order to increase the odds of your business being successful, you have to answer 2 key questions early in the conception stage: 1) Should we build this new product or service?; 2 ) How can we increase our odds of success in this new thing? This article, written by the CEO of Lean Startup Productions, Sarah Milstein, introduces the concept of the Lean Startup. If you can address the questions posed in this post, you can significantly increase your chances of your business being successful. When I first began on this Making Money Online journey a few years ago, I began with freelance writing (#4 on this list). It was something I came across completely by accident, but the seed was planted and it wasn't long before that seed would grow and bear fruit. There are thousands of ways to monetize your online presence. Morgan Timm's post introduces 17 different tactics for making money online. If you are interested in the HOW of making money online, this is a great start to your journey. I might be dating myself, but I remember when a hashtag was a pound sign, and we use to play Tic-Tac-Toe on it. These days, a hashtag is a simple but extremely powerful way to get your brand in front of more eyes. To that aim, Emily Copp goes over how to effectively incorporate the use of daily hashtags into your content marketing routine. When used properly, popular hashtags increase visibility, engagement and, if executed properly, customer conversion. As with last week's entry, you'll notice that I'm a sucker for EPIC posts that either introduce new concepts, new tactics or new tools. This week, Reinhardt Gallowitz fills that spot with his 80+ Tools For Online Business. Many of the tools reviewed I've been introduced to, and even used, previously. But when there are 80 resources listed, there are guaranteed to be a couple of new diamonds to unearth. What can I say? I love tools. This is a monster of a list of tools. Nuff Said. When it comes to selling online, the aim is always to get in front of more eyes and to convert at a higher rate.
To help with the "eyes" side of the equation is Sujan Patel's extremely actionable post on ways to increase the reach of your content marketing efforts by re-purposing already existing content. Since the bulk of my business model is content based, for me this is a no-brainer. But even if you have a traditional product or service, you can benefit from the tactics he covers in this article. As a fan of efficiency, I'm all for anything where you do the work once, but benefit from that effort over and over again.
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