Sometimes, it can be disheartening to read all of these "How to Start an Online Business” posts. It seems that almost everybody started off struggling and then viola! Magically, dollars just start flowing in. It can feel that its so easy that even a cave man can do it. Except, for you. You, it turns out, are less intelligent than a caveman.
Is it that everyone else is selling unicorns at the end of a rainbow or do they know something that you don't?
The truth is, a majority of bloggers and online marketers are at mature stages in their businesses. For someone starting out, it can be challenging to keep that in mind as they go through the process. To that end, we introduce our Tactic of the Week.
Each week, we will undertake one tactic designed to grow our audience and reach. Then at the end of that week we'll share our wins, our losses the lessons learned.
Last week, after reading Social Media Examiner's 4 Little-Known Tools to Curate and Publish Content, we decided to implement the Post to Medium tactic.
What is Medium?
Medium is a content distribution platform that allows authors the opportunity to share their content quickly. On medium, an influencer can post short posts, long form posts or anything in between. The platform also allows for one to curate content from other writers.
Ultimately, the real value of Medium is the community. Community members validate the value of content based on their interactions, and that validation is rewarded by increased exposure. As a tool for expanding one's audience, it is a resource with amazing potential.
So how did we do?
Well, the results are still early but here are the early returns. We posted our 5 Lessons You'll NEVER Learn in School article. The article itself got little traction, only 5 views. But some of the comments we made were well received. One of our comments on a relatively popular posts received over 270 reads and 14 recommends.
Over the next several months, we'll be fine tuning our approach to using Medium as part of our content distribution mix. One of the small tweaks we made late in the week was to include Bartholomew's About Us information. This small blurb about the post's author includes links to his LinkedIn page as well as back to the iHustle Academy website.
Because it was something that we'd overlooked, there was no traffic from Medium to our site. We'll revisit in a week to see if we are able to convert Medium views into site visitors.
Another lesson learned is one that applies broadly to any community based resource: Engagement is king.
The truth is, no one cares about what you have to say. They aren't going out looking specifically for you. Starting out, you are nobody. And this is a very humbling, but powerful realization that needs to be understood.
Because, once you know this, you can plan your overall strategy accordingly. The simple way to deal with this truism is to go out and engage others who currently exist in your space. Because iHustle Academy deals with Youth Entrepreneurship as a specific discipline we interacted with several articles about Entrepreneurship in general.
This put us in front of more eyes that wouldn't have seen us otherwise. We'll use this as a tactic to continue to grow our following as well as our audience.
The Final Takeaway
As with any social tool, it isn't enough to set up your account, post your content and sit back and wait. You will have to nurture and interact in order to see real gains for your efforts. You also have to ensure that your content provides value to the audience you seek to reach. This is Content Marketing 101.
We're going to use Medium over the next 3 months and measure its effect on advancing our overall goals and aims.
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